Emilia Bona - Journalist and Content Editor - Liverpool

Emilia is a journalist working for the Liverpool Echo, a daily print and online newspaper back in the UK. I was eager to speak to someone with expertise in the media after questioning whether or not my teaching of this specific type of mass communication was as effective or even relevant as it could be. In addition, I also thought it was good opportunity to learn more about how to advise students with an interest in the media about their career prospects and how best to approach the industry. 

We discuss: 

- How Emilia came to work at the Echo and whether it was something that she’d always aimed for as a career;

- How journalism has changed from the time she initially trained to the present day;

- The extent to which the Echo is written with social media in mind;

- Whether 'clickbait' is a necessary evil in the industry nowadays;

- How the Echo's relationship with its readership has changed in recent years;

- And finally, the kind of conversations editors are having about the future of the profession. 

Thanks again to Emilia for offering up her time to discuss the state of the media landscape as well as offering advice on how aspiring journalists can get started. 

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